BASEM 2025 Annual Conference

Session Talk
Exercise Medicine

Tackling Health Inequalities through Physical Activity (THIPA) - Embedding a Data and Insight Led Approach to Reducing Inactivity in a Coastal and Rural Locality

11:55
Friday
Ricoh Lounge South

Public health data shows that Northern Devon has some of the most deprived and isolated communities in England. Recent local engagement efforts have prioritised addressing poor mental health, poverty, geographical remoteness, and the lack of local support, all of which contribute to poorer health outcomes. In 2024, a cross-system, collaborative, prevention-focused group was formed to develop and implement a shared vision that ensures everyone in Northern Devon has the opportunity to live a healthy, active life, with particular emphasis on those who would benefit the most.

This presentation will contribute to the groupโ€™s journey by introducing our strategic approaches to achieving this mission. It will cover whole-system human learning approaches, the theory of change, and co-design methods.

Other talks in: 2024 Evidence into Action: Transforming our Knowledge into Real Life Benefit
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