This session explores the transition from innovation to implementation, bridging the gap between emerging science and practical application in promoting maternal activity throughout the childbearing years. We will examine the challenges of promoting physical activity in the general population, as well as the unique considerations involved in supporting athletes. Along with identifying barriers, we will share practical tools to enhance your practice and highlight professional development opportunities. You will leave with actionable insights to apply evidence-based approaches, positioning an active pregnancy as a cornerstone of both maternal and infant health.